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Dr Jochen Schweitzer || Berlin – Sydney

Tag: marketing

Mercedes Benz creates an invisible car | Getting the message of zero emissions across – u.lab

Posted on March 11, 2012March 15, 2013 by Jochen Schweitzer

A camera and LED panels create the illusion of an invisible car. Taking the principal that to see through something you need to see what's behind it, they covered the driver's side of the car in mats of LEDs, and mounted a digital SLR camera on th...

Tagged marketing

The River Current ??? 41 New and Creative Advertisements

Posted on May 9, 2011March 15, 2013 by Jochen Schweitzer

41 New and Creative Advertisements I don???t know any designer out there who doesn???t appreciate a clever and creative ad campaign. I always find it a bit uplifting and inspiring when ever I see advertisements that are either visually stunning or ama...

Tagged advertisement, marketing

Why We Buy: How to Avoid 10 Costly Cognitive Biases ??? PsyBlog

Posted on April 21, 2011March 15, 2013 by Jochen Schweitzer

The psychology of money: post-purchase rationalisation, the relativity trap, rosy retrospection, the restraint bias and more... We all make mistakes with money, some more than others. And in this economy, who needs it? But many of these mistakes a...

Tagged bias, marketing, psychology

The 10 Most Innovative Companies in Retail | Fast Company

Posted on March 21, 2011March 15, 2013 by Jochen Schweitzer

01 / Groupon >> For integrating web and the real-world shopping experience, changing consumer behavior, democratizing small businesses, and spawning an entire new category. The fastest-growing company in Web history, Groupon's flash deal site marr...

Tagged innovation, marketing, retail

The $15 billion Difference Between Good and Bad Marketing

Posted on November 14, 2010March 15, 2013 by Jochen Schweitzer

via businessinsider.com Steve Blank, retired entrepreneur, lecturer Stanford University Engineering School and U.C. Berkeley Hass School of Business explains how describing your product as ???new and ???never been done before??? instead of ???we???re just l...

Tagged innovation, marketing, positioning, strategy

Logorama – 2010 academy award winner of animated short

Posted on July 3, 2010March 15, 2013 by Jochen Schweitzer

via vimeo.com This is a short film that was directed by the French animation collective H5, Fran??ois Alaux, Herv?? de Cr??cy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2...

Tagged award, branding, film, marketing

Seth Godin on standing out

Posted on November 11, 2009March 15, 2013 by Jochen Schweitzer

via ted.com

Tagged advertisement, marketing

Rory Sutherland: Life lessons from an ad man

Posted on October 30, 2009March 15, 2013 by Jochen Schweitzer

via ted.com

Tagged advertisement, marketing
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