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Jochen Schweitzer

Dr Jochen Schweitzer

Strategic Innovation

Tag: branding

The Role of Brand in the Nonprofit Sector | Stanford Social Innovation Review

Posted on February 17, 2012March 15, 2013 by Jochen Schweitzer

Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational...

Tagged branding, ngo

Logorama – 2010 academy award winner of animated short

Posted on July 3, 2010March 15, 2013 by Jochen Schweitzer

via vimeo.com This is a short film that was directed by the French animation collective H5, Fran??ois Alaux, Herv?? de Cr??cy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2...

Tagged award, branding, film, marketing
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