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Jochen Schweitzer

Dr Jochen Schweitzer

Strategic Innovation

Tag: bias

Why We Buy: How to Avoid 10 Costly Cognitive Biases ??? PsyBlog

Posted on April 21, 2011March 15, 2013 by Jochen Schweitzer

The psychology of money: post-purchase rationalisation, the relativity trap, rosy retrospection, the restraint bias and more... We all make mistakes with money, some more than others. And in this economy, who needs it? But many of these mistakes a...

Tagged bias, marketing, psychology
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