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Dr Jochen Schweitzer || Berlin – Sydney

Tag: positioning

The $15 billion Difference Between Good and Bad Marketing

Posted on November 14, 2010March 15, 2013 by Jochen Schweitzer

via businessinsider.com Steve Blank, retired entrepreneur, lecturer Stanford University Engineering School and U.C. Berkeley Hass School of Business explains how describing your product as ???new and ???never been done before??? instead of ???we???re just l...

Tagged innovation, marketing, positioning, strategy
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