Reframing Strategy as Story by Tony Golsby Smith

Tony Golsby Smith on Reframing Strategy as Story from Second Road Pty Ltd on Vimeo.

To thrive in a time of unprecedented complexity and change business leaders are recognising they need to adopt a different kind of skill-set, one that resides in the art and science of language and design. The elegance of language is its ability to unlock meaning, create clarity and convey relevance. The genius of design is its capacity to discover, invent and transform ideas into reality. We use these two distinct yet complementary systems as a catalyst to liberate the creative intelligence within an organisation to inspire and transform.

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