90 seconds product pitch in stop motion on a $5 budget – GYM HERO BLOG

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You know how it is. There was this great idea floating around in your head, you talked about it with friends and finally invested the time and work necessary to realize it. Now you sit there, all happy and proud. But nobody really knows about that cool thing you’ve created. Sucks. You need to tell people about it. That’s easy. No wait, it’s not. People rarely read stuff on webpages (thanks for hanging on, btw.). They scan the text and discard most of it, unless… Unless there’s a video.

People like videos. Fun videos especially. They’re a great way to show off your product tell people a little bit about it. They’re just a little expensive to produce. Especially, when you’re on a $5 budget. We discovered some great stop motion videos and found it would be a great way to present our app. Made deal! Two days and 700 photos later we had a little video about Gym Hero. And here’s how we did it First step: sit down with your co founder, dribble some ideas and sketch up script ideas for the audio track. It really helps to put together a rough outline of the movie. Can’t stress this enough. It’ll give you a goal to work towards, so you don’t get lost. Many more ideas came up while we shot the movie, though, but this is how you should start the whole thing. Next step was creating the set. Since we would shoot the pictures over next two days it was necessary to have a good illumination in order to provide the same light in every picture. Winter is grey in Berlin.

It took us quite some time to get everything together (about 10 times as much as we thought). Here you can see our set up: Finally time to shoot some photos! This meant drawing plus doing little changes to the scene over and over again. After every change we took a picture. We repeated these steps more than 1000 times. After two days, a ‘few’ bottles of Flensburger and Becks (that’s German beer, in case you didn’t already know), hundreds of espressos and lots of laughter we were done. The next task was to tranform the 700+ photos we decided to use into motion.

9read more at blog.gymheroapp.com